FREE EBOOK to celebrate health innovators attending HLTH Europe 2025

Navigate the U.S. Healthcare Market with Clarity

Scale your health startup with confidence. Gain essential marketing strategies into winning investors, customers, and market share. With this free eBook.

The U.S. healthcare market is massive.

But most global startups fail to gain real traction. Why? Because success here isn’t just about the product. It’s about how you position it — to payers, providers, regulators, and investors. This guide is your roadmap to enter the U.S. market with clarity, trust, and strategy.

What's Inside:

  • 7 Principles for Health Startup Marketing

    The essentials every founder should know before scaling.

  • Messaging That Holds Up

    How to build evidence-based, compliant communications for regulated markets.

  • Real Case Studies

    From Calla Lily and Radiant Healthcare — what worked, what didn’t, and what to copy.

  • Multi-Channel GTM Framework

    What channels, messaging, and strategies actually get traction.

  • "From the early stages of our business, Adam has been an integral part of our team. His acute understanding of the healthcare market and ability to think outside the box has opened up new target audiences for our product. His insights are consistently spot on, guiding us through complex market dynamics with great precision. As we continue our journey, Adam and his responsive communications team ensure our web content is first-rate, always focusing on meeting the needs of clinicians and partners. ABIG Health isn’t just a service provider; they are a pivotal part of our ongoing success."

    Alex B.
    Meroka

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  • “These guys are game changers. In just a few short months, they transformed and positioned me as a thought leader in women’s health. Their expertise and dedication to our mission have been invaluable, and I couldn't be more grateful for their role in Calla Lily’s growth and my own personal brand. Simply put: ABIG has been an incredible partner.”

    Dr. Lara Z.
    Calla Lily

    A woman wearing a black leather jacket and white shirt, standing with arms crossed in front of an urban background of buildings.

  • “Working with Dr. Adam Brown and the team at ABIG Health was critical for us. We partnered with them for market research and advisory services on a new health and wellness start-up, and from day one, they were responsive, insightful, and fully invested in our vision. Adam and his team took the time to deeply understand our goals and leveraged their expertise in healthcare, consumer behavior, and market strategy to guide our most critical early decisions. I’d strongly recommend them to any founder or company looking to make bold moves in healthcare.”

    Jamie Costello
    Bettr Life CEO & Founder

    Smiling man in a dark suit and white shirt against a gray background

Going to HLTH Europe?

So are we — and this guide is our way of helping attendees get ahead.

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