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Case Study

Calla Lily raises $1.55M and earns national visibility with ABIG Health

How strategic communications, thought leadership, and investor positioning helped an early-stage FemTech company become a credible voice in women’s health.

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Challenge Overview

Calla Lily has an innovative product and a mission to advance women’s health, but lacked the visibility, credibility, and strategic communication needed to support growth.

The company needed to position its founder, Dr. Lara Zibners, as a trusted thought leader in vaginal therapeutics, while also preparing investor-facing messaging that could accelerate funding.

Obstacles

  • Need for Industry Authority: Calla Lily needed to establish credibility as a leader in the FemTech space.

  • Limited Digital Presence: The company lacked visibility in key industry media and thought leadership platforms.

  • Lacked Investor Readiness: While offering groundbreaking technology, Calla Lily required a stronger narrative to attract investor attention.

  • Growth Barriers: Difficulty in positioning Dr. Lara Zibners as the recognized voice in vaginal therapeutics.

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ABIG Health’s Solution

ABIG Health crafted a communications strategy centered around positioning Dr. Lara Zibners as a credible thought leader in women’s health, supported by a bold social media plan and investor-aligned messaging. This approach elevated brand authority, attracted funding, and laid the groundwork for long-term visibility in the FemTech space.

Our Strategic Approach

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    Positioned Dr. Lara Zibners as a Thought Leader

    We developed a personal brand narrative and media positioning plan to elevate Dr. Zibners’ voice as a credible expert in women’s health. This opened doors to podcast features, industry panels, and investor interest.

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    Launched a Targeted Social Media Strategy

    We crafted and executed a LinkedIn content plan to build authority and grow engagement, resulting in a 31.7% increase in followers. The strategy emphasized education, clinical credibility, and innovation.

  • Icon of a bullseye with an arrow and a check mark

    Created Investor-Aligned Messaging

    ABIG shaped a compelling narrative that clearly communicated Calla Lily’s value proposition to potential investors. This helped drive momentum around the $1.3M seed round and additional grant funding.

  • Icon of two overlapping speech bubbles, one dark blue and one red, on a white background.

    Strengthened Brand Recognition in FemTech

    We translated Calla Lily’s innovation into clear, accessible messaging across content and digital channels. This repositioned the brand as a trusted solution in the emerging vaginal therapeutics space.

The Results

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$3.2M

Seed Round Raised

Successful funding for further product development.

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$1.5M

Grant Secured

Additional funding to support Calla Lily’s growth trajectory.

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31.7% Increase

in LinkedIn Followers

And 2,500+ new followers.

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Industry Leadership

Multiple speaking engagements at key FemTech and women’s health events.

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Conclusion

Through strategic communications, thought leadership positioning, and investor-ready messaging, ABIG Health helped Calla Lily build credibility, increase visibility, and accelerate growth. The partnership supported a successful seed round and grant funding while positioning Calla Lily and Dr. Lara Zibners as emerging leaders in women’s health.

“These guys are game changers. In just a few short months, they transformed and positioned me as a thought leader in women’s health.

Their expertise and dedication to our mission have been invaluable, and I couldn't be more grateful for their role in Calla Lily’s growth and my own personal brand. Simply put: ABIG has been an incredible partner.”

Dr. Lara Zibners Lohr

Founder of Calla Lily

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