Case Study

OVERVIEW

Calla Lily raises $3.2M and earns national visibility with ABIG Health

How strategic communications, thought leadership, and investor positioning helped an early-stage FemTech company become a credible voice in women’s health.

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THE CHALLENGE

01

Need for Industry Authority:

Calla Lily needed to establish credibility as a leader in the FemTech space.

02

Limited Digital
Presence:

The company lacked visibility in key industry media and thought leadership platforms.

03

Lacked Investor Readiness:

While offering groundbreaking technology, Calla Lily required a stronger narrative to attract investor attention.

04

Growth
Barriers:

Difficulty in positioning Dr. Lara Zibners as the recognized voice in vaginal therapeutics.

THE CHALLENGE

visibility, Credibility

Calla Lily had an innovative product and a mission to advance women’s health, but it lacked the visibility, credibility, and strategic communication needed to support growth.

The company needed to position its founder Dr. Lara Zibners as a trusted thought leader in vaginal therapeutics while also preparing investor-facing messaging that could accelerate funding.

ABIG Health’s Solution

ABIG Health crafted a communications strategy that positioned Dr. Lara Zibners as a credible thought leader in women’s health, supported by a bold social media plan and investor-aligned messaging. This approach elevated brand authority, attracted funding, and laid the groundwork for long-term visibility in the FemTech space.

Our Strategic Approach

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    Amplified Dr. Lara Zibners' Thought Leadership

    Developed a personal brand narrative and media positioning plan to elevate Dr. Zibners’ voice as a credible expert in women’s health. Opened doors to podcast features, industry panels, and investor interest.

  • Calendar icon with a checkmark

    Launched a Targeted Social Media Strategy

    Crafted and executed a LinkedIn content plan to build authority and grow engagement, resulting in a 31.7% increase in followers. Strategy emphasized education, clinical credibility, and innovation.

  • Icon of a bullseye with an arrow and a check mark

    Created Investor-Aligned Messaging

    ABIG shaped a compelling narrative that clearly communicated Calla Lily’s value proposition to potential investors and helped drive momentum around the $1.3M seed round and additional grant funding.

  • Icon of two overlapping speech bubbles, one dark blue and one red, on a white background.

    Strengthened Brand Recognition in FemTech

    We translated Calla Lily’s innovation into clear, accessible messaging across content and digital channels, repositioning the brand as a trusted solution in the emerging vaginal therapeutics space.

The Results

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$3.2M Seed Round Raised

Successful funding for further product development.

A woman speaking at the Merck Innovation Challenge with a pink backdrop.

$1.5M Grant Secured

Additional funding to support Calla Lily’s growth trajectory.

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31.7% Increase in LinkedIn Followers

2,500+ new followers.

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Industry Leadership

Multiple speaking engagements at key FemTech and women’s health events.

THE CONCLUSION

BIG Results

Through strategic communications, thought leadership positioning, and investor-ready messaging, ABIG Health helped Calla Lily build credibility, increase visibility, and accelerate growth. The partnership supported a successful seed round and grant funding while positioning Calla Lily and Dr. Lara Zibners as emerging leaders in women’s health.

“

These guys are game changers. In just a few short months, they transformed and positioned me as a thought leader in women’s health.

Their expertise and dedication to our mission have been invaluable, and I couldn't be more grateful for their role in Calla Lily’s growth and my own personal brand. Simply put: ABIG has been an incredible partner.”

Dr. Lara Zibners
Founder of Calla Lily

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