ABIG HEALTH
Insights
ABIG Health's Steve Farmer Joins NAMSA Panel on EU and US Device Market Entry
Steven A. Farmer, MD, PhD, FACC, FASE, spoke on September 22 at "EU vs. US: Which Market Fits Your Device Strategy?", a NAMSA webinar comparing how medical device companies enter…
People Fear AI Will 'Kill All Humans.' But What if It Can Save Our Patients?
The New York Times reported this week that "The Trump administration is accelerating efforts to make artificial intelligence an integral part of medical care…
People Are Booing AI. Health Leaders Should Take Note.
Something happened at graduation ceremonies this spring that should cause every health system CEO, hospital administrator, and digital health.…
Is AI Healthcare's Newest Bureaucrat?
The U.S. healthcare system has officially entered the era of artificial intelligence (AI). Organizations, practitioners, and patients are no longer merely trying on a new fad.…
How CMS Coverage Decides Whether Your Device Succeeds in the U.S.
FDA clearance is a necessary milestone for bringing a medical device to the U.S. market, but it is not the same as achieving market access…
The Breakthrough Reimbursement Shortcut Didn't Disappear. It Got a Deadline.
Coverage of CMS's FY2027 inpatient payment rule suggests the agency repealed the shortcut that allowed FDA Breakthrough Devices to collect…
The Proposed 2027 Fee Schedule Takes Direct Aim at the RPM Business Model
Initial discussion surrounding the proposed 2027 Physician Fee Schedule has largely centered on physician reimbursement and digital health…
The Quiet Casualty of the 2027 Fee Schedule: Clinical Staffing Firms
Everyone analyzing the proposed 2027 Physician Fee Schedule is focused on physicians and digital health companies. A reasonable instinct,…
CMS Wants Tech-Enabled Care. CMS Also Wants to Unwind It. Pick One.
On July 14, CMS released its proposed 2027 Physician Fee Schedule, the annual rule that determines how Medicare pays physicians…
5 Things I Heard at a MedTech Founders Summit That I Can't Stop Thinking About
Last week in London, I attended the R&D Partners MedTech Founders Summit. Two panels, one evening and a lot of honesty…
Why Ambient Documentation Is Emerging as Healthcare’s Most Viable AI Use Case
Ambient clinical intelligence (ACI) is gaining traction in healthcare for one simple reason: it addresses a problem clinicians wrestle with every…
Escaping Pilot Purgatory: Healthcare’s GenAI Future Will Be Decided by Deployment, Not Hype
Healthcare has moved past the stage where generative AI can win attention on novelty alone. The market is still crowded with demos, pilots…
Finish Line
For decades, U.S. Food and Drug Administration (FDA) approval was treated as the defining milestone for medical devices and digital…
Authenticity Is Not Dead, But Automation Is Trying Very Hard to Kill It
There is a special kind of irritation that hits when your phone buzzes and you think, just for a moment, that someone needs you. Maybe…
Sustaining America’s Health Innovation Leadership in an Era of Misinformation and Global Competition
For decades, the United States has been the undisputed global leader in healthcare research and innovation. Our academic medical…
Bridging the Gap: Navigating the Total Product Lifecycle for Medical Devices
The U.S. Food and Drug Administration (FDA) regulates the more than 175,000 medical devices that are on the U.S. market today. To enhance the transparency, efficiency, and agility of the agency’s oversight, FDA’s Total Product Life Cycle (TPLC)…
Evaluating the Totality of the Evidence: Why Real-World Data Matters for Medical Devices
The term “totality of evidence” refers to the concept that all available information and evidence related to a particular matter should be considered. A single, or even a few pieces of evidence are not enough…
Beyond the Label: How Drugs and Devices Diverge Across the Product Lifecycle
When it comes to healthcare innovation — new treatments and products that could improve lives, or even lengthen and save them — we often group pharmaceutical developments…
Establishing Credibility: What It Takes to Earn Trust in Real-World Data Studies
Real-World Data (RWD) studies are gaining momentum in the medical device market, backed by the FDA, CMS, and growing industry adoption…
From Traction to Growth: Scaling Your Startup the Right Way
Getting a startup off the ground is tough, but scaling it? That’s where things start to break. Early traction proves demand…