The ABIG Health Team

Kerrie Rushton writes speeches, op-eds, and research for policymakers, campaigns, foundations, trade associations, and business leaders, including Fortune 500 CEOs, members of Congress, and governors. She founded Groundwork Communications, LLC in 2009 and joined ABIG Health as a Senior Media and Content Expert in July 2023.

Before starting Groundwork, Rushton served as Special Assistant to the President and Deputy Director of the White House Office of Strategic Initiatives, working on immigration, trade, health care, and energy policy. Earlier, she worked at the White House Writers Group and Citizens Against Government Waste.

Her writing has also appeared in WebMD, on the effects of social media on new mothers, and in Engage, a women’s economic security publication, where she wrote about women’s health policy. Rushton holds a BA in Political Philosophy from the University of Dallas.

Laura Jesseph founded Vintage Rebel, an Atlanta strategy and branding consultancy built around relationships, brand resonance, and alliance partnerships. As a Marketing Consultant at ABIG Health, which she joined in December 2025, she applies the same approach to health innovators on positioning, messaging, and go-to-market strategy.

Before that, she spent 14 years as Principal of the Morris Group, coaching CEOs and consulting to owners of rapid-growth businesses. She co-founded Galvanize Collaborative Solutions, a creative solutions firm specializing in strategy, leadership, and program development, and served as Director of Marketing at Painted Horse Winery.

Jesseph taught marketing and global business at Georgia Gwinnett College, where she received an Outstanding Part-time Teaching Award. She holds an MBA in Marketing from Mercer University and a BA in Political Science from McGill, and she sits on the advisory boards of the Atlanta Dance Theatre and the Furkids animal welfare organization.

Kelsey McNabb has been at ABIG Health since March 2023, focusing on brand and creative strategy and helping run the firm’s day-to-day operations. She works directly with founders and executive teams at health tech startups to sharpen their messaging, position their brands, and plan go-to-market campaigns for competitive markets.

McNabb started in production and freelance illustration at Adult Swim, then became Marketing & Creative Manager at a Harley-Davidson dealership, where she ran digital initiatives, SEO, and social media. She later founded Kelsey Atl., an independent brand strategy practice, and designed and built websites for clients, including the Atlanta Dance Theatre.

She also mentors and trains creative talent so a company’s messaging can scale with the business. McNabb holds a BFA in Illustration from the Savannah College of Art and Design and has served as board secretary of Brewable, a café-based organization that provides employment for people with intellectual and developmental disabilities.

Jordan Carroll came to healthcare business development by way of banking and startup advisory. He began at Commonwealth Bank of Australia, working in customer banking, market equities, and the Global Markets division, before founding LaunchCrew Consulting, where a team writes business plans and market research for founders worldwide.

He is also a Startup Capital Advisor at B Found, where he has supported raises from $100K to $100M across more than 200 founders. Since joining ABIG as a Business Development Associate in March 2025, he has built relationships with healthcare companies, payers, providers, and startups.

Carroll argues that healthcare sales teams earn more trust by leading with curiosity-driven market research than with product pitches, an approach he tied to ABIG’s positioning at HLTH Europe 2025. He holds a Bachelor of Business (Finance) from Southern Cross University.

Chloe Nordquist spent eight years as a journalist with The E.W. Scripps Company, reporting for local stations in California and Florida before becoming a national correspondent and then a digital video reporter and strategist for Scripps News. Her reporting took her across the U.S. and to Milan, Berlin, and London, and her 2021 documentary Caught in the Ropes won a Communicator Award.

At ABIG Health, which she joined in March 2025, Nordquist is the US Media and Public Relations Specialist, helping clients tell their stories across television, digital, and social channels. She also runs Chloe Creative LLC, a Colorado-based agency for video production and brand storytelling, and works in digital content strategy at VanishID, a company that protects executives from threats rooted in exposed personal data.

Nordquist holds a master’s degree from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She is an FAA-certified drone pilot and often shoots and edits her own video.

Louis Raffin is ABIG Health’s Internal Operations and Business Consultant, which he joined in April 2026. He comes from financial services risk and regulatory compliance, with experience across consulting, fintech, and payments in London, Luxembourg, and Paris. He has worked as a Senior Consultant at EY, focused on conduct and non-financial risk across banking, fintech, and payments, managed regulatory compliance and licensing for Alipay Europe at Ant Group, and held compliance advisory and assurance roles at WorldFirst. Raffin holds a BA (Hons) in French and Italian from the University of Manchester and Global Financial Compliance credentials from the Chartered Institute for Securities & Investment, and he speaks French, English, and Italian.

Before joining ABIG Health in June 2025 as European Media Advisor, Chiyo Robertson spent more than 20 years in international business news at the BBC and Sky News. At the BBC she edited World Business TV programmes, reported from the Asia bureau in Singapore, set up the Middle East business studio in Dubai, and led the five-day live broadcast from the World Economic Forum in Davos. She covered the launch of the euro, the 2008 financial crisis, and the UK’s EU referendum.

She also led the BBC’s award-winning 50:50 project on gender representation in business news and trained journalists at the BBC’s Africa Business bureau in Nairobi. Alongside her broadcasting work, Robertson has moderated and hosted panels at WEF Davos, COP26 in Glasgow, the EBRD annual meeting in Marrakech, and Roland Garros.

At ABIG, Robertson works with European healthcare organizations on media training, executive communications, and storytelling, turning complex healthcare and data-driven insights into clear messages. She holds a degree in Medical Biochemistry from the University of London and completed an AI Skills Bootcamp through the University of Huddersfield and the Institute of Coding.

Adam Lee joined ABIG Health as Senior Graphic Designer in June 2024. He creates the firm's digital and print materials and has led brand identities for Unstable Vitals, the podcast co-launched by Adam Brown and Lara Zibners, Hennelly Healthcare Consulting, and JDLymon Group. Adam also founded ADY Studio, a branding agency serving e-commerce, healthcare, hospitality, and property clients across the UK, US, and Australia; its latest project was featured in British Vogue. He holds a BA in Graphic Design from Plymouth College of Art.

Joanna Morta is ABIG Health’s Digital Communications Coordinator, which she joined in November 2023. She supports the firm’s website, social media, and communications for healthcare leaders and organizations. Before ABIG, she spent four years in client support and customer experience and four years as a virtual assistant for startups. Morta holds a Bachelor of Technical Teacher Education, is a Licensed Professional Teacher in the Philippines, and is pursuing a Juris Doctor at the University of the Cordilleras.

Adam Rizki is ABIG Health’s Business Development Project Manager, which he joined in July 2025. He supports the founding team with business development, project coordination, and market research. Before ABIG, he worked at LaunchCrew Consulting managing client relationships and digital operations, and as an executive assistant at NYG New York Gulf Consulting. He began his career in public-sector project management with the West Bandung District Public Works and Spatial Planning Department in Indonesia and holds a bachelor’s degree in Public Administration from Universitas Nurtanio Bandung.