ADOPTION, APPLIED TO HEALTH ITSELF
The same engine.
A different product.
OVERVIEW
When the goal is changing behavior instead of selling a device, the discipline doesn’t change — and neither does the role of evidence.
Public-health campaigns succeed or fail on the same sequence as any adoption effort: evidence → narrative → behavior change. We build campaign strategy grounded in local, state, and national data and validated by clinicians and public-health experts, then hand a creative team a strategy they can build on — not a vague brief. Because the strategy is evidence-led and clinically validated, the creative stays accurate and the results stay measurable.
Evidence →
Narrative →
Behavior Change
WHAT’S INCLUDED
Where science meets storytelling
Campaign
Strategy
Grounded in data analysis, validated by clinicians and public-health experts, ready for a creative team to build on.
KPI Dashboard
Links marketing metrics to health outcomes, every connection drawn from established scientific literature.
Client Communications Kit
Talking points, briefing materials, and a leadership deck so the department can explain the campaign with confidence.
Ongoing Advisory
Keeps creative clinically grounded during development and reads early data once the campaign runs.
Stakeholder Engagement
Interviews that validate the strategy and build the partnerships that amplify it.
Who it’s for:
Healthcare services and device companies, federal, state and local health departments, and the advertising and communications partners who serve them.
Healthcare services companies
Public-health advertisers & communications partners