Case Study
OVERVIEW
Company Alpha grows its audience 17x and leads the national conversation on clean healthcare equipment with ABIG Health
How strategic communications, thought leadership, and earned media helped a referral-driven healthcare services firm become a recognized voice in equipment safety in just five months.
THE CHALLENGE
01
Emerging
Category:
Company Alpha operated in a technical, emerging category with limited market awareness among healthcare buyers.
02
Referral-Dependent Growth:
After a decade of strong growth, most new business still came through referrals, limiting reach and predictability.
03
Limited Media Presence:
The company had a real patient-safety story but little visibility in national healthcare and trade media.
04
Untapped
Executive Voice:
Company Alpha's co-founder was early in building the public presence needed to lead the conversation on equipment safety.
THE CHALLENGE
Challenge Overview
Company Alpha, a healthcare services firm that supports clean, safe healthcare equipment, had a decade of strong growth and a genuine patient-safety story. But it operated in an emerging category with limited market awareness, and most of its leads still came through referrals.
The company needed to position its co-founder as a trusted voice on equipment safety and turn a quiet, technical category into a conversation Company Alpha visibly leads.
ABIG Health’s Solution
ABIG Health built a media and thought leadership program centered on positioning Company Alpha's co-founder as a go-to expert on clean healthcare equipment. Backed by a steady stream of earned media and a disciplined LinkedIn strategy, the approach expanded Company Alpha's reach beyond referrals and established the company as a leading voice in its category.
Our Strategic Approach
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Built a Recognized Executive Voice
We developed a positioning narrative that established Company Alpha's co-founder as a credible, go-to expert on clean healthcare equipment. This gave the category a trusted face and opened doors to interviews, podcasts, and bylined commentary.
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Secured a Steady Media Stream
We pitched and placed a consistent run of op-eds and interviews across healthcare business, radiology, infection control, and patient safety media. Thirteen placements came from 35 targeted pitches, a 37% success rate.
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Launched a Targeted LinkedIn Strategy
We built and executed a content plan that amplified every placement and reinforced the company's patient-safety message. Engagement rose from 1.8% to 4.2%, more than double the 2% LinkedIn average.
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Anchored the Work in Strategy
We kept the program disciplined with biweekly check-ins and monthly reporting against clear goals, so every activity tied back to visibility and pipeline growth.
The Results
13 Media Placements
Landed from 35 targeted pitches across national healthcare and trade media.
17x Audience Growth
Organic audience grew from 429 to 7,344 users between February and July 2026.
4.2% LinkedIn Engagement
More than double the 2% LinkedIn average, up from 1.8%.
Best Referral Year on Record
Surpassed all of 2025's referrals by June 2026.
THE CONCLUSION
BIG Results
Through executive thought leadership, consistent earned media, and a disciplined social strategy, ABIG Health helped Company Alpha move beyond referral-driven growth. In five months, the company grew its audience 17x, landed 13 media placements, and had its best referral year on record, positioning Company Alpha and its co-founder as leading voices in clean healthcare equipment.